Search marketing is one of the most confusing topics in the marketing world; so, let’s break it down! Search is broken down into two different categories: organic and paid search marketing.
Organic search marketing, most commonly referred to as SEO, is the process of increasing your rank in search engines. Organic search covers things such as the phrasing on your website, your locations and listing, and how social media users interact with your website. Paid search is paying for placement in the search engines, or most commonly Google AdWords.
3 trends we are seeing in search engine marketing are:
- Voice Search Optimization: As more users are using voice, both organic and paid search marketing are updating terms to phrases that an end user would use. Think about a house cleaner near me vs a house cleaner in Raleigh, NC.
- Mobile Site Indexing: Instead of the desktop version of your website being primary, your mobile version is now primary. For many users who have a mobile responsive website, this is no big deal for you. However, for businesses that have older websites, you will need to carefully review your mobile version.
- Increase in Local: The focus on local search marketing has dramatically increased as we head into 2025. This means your locations need to be updated, as accurately as possible.
Our team at Abundant Marketing answers search engine marketing questions on a regular basis and we would love to answer yours as well! This is a very simplified version of what is going on, but there is more!
