When it comes to large expos and tradeshows, it can be tough to figure out how to attract that right individual to your booth and keep them there. Our biggest goal is always to obtain contact information so you can begin to move potential customers through the sales process.
When we work with a small business on their tradeshow plan, we work through:
- What their booth layout needs to look like
- Who (which employees) will be helping maintain the booth
- The goal of the event (what we want potential clients to opt-in for)
- Create a follow up plan for after the event