With the coronavirus pandemic, new technological advances, and other external factors, the digital marketing industry is constantly changing. This makes it important for business owners to stay up to date with the latest trends to ensure they are effectively advertising their products in the best way possible to reach their target audiences.
Our team at Abundant Marketing, we are dedicated to making sure that all of our clients are informed when it comes to learning about new ways to market their small business.
3 digital marketing trends that we will see in 2022 are:
- Influencer Marketing: Over the last couple of years, influencer marketing has been rising in popularity – quickly! Through influencers, many businesses can expose their brand to new audiences and reach even more potential customers. Just by posting a single TikTok video, influencers with a large following can be paid thousands of dollars for sharing their opinions on a particular product. On a smaller scale, small businesses can use micro-influencers (~1-10K followers) to increase brand awareness.
- Video Marketing: They say a picture is worth a thousand words but what about a video? Social media platforms have reported that their engagement levels are much higher for businesses that use videos in their marketing strategy. Videos allow for the brand to come to life, and users are more likely to connect with their story. Businesses can also respond to comments regarding the video to keep the conversation going. TikTok has recently shown the power of what a short video clip can really do.
- Content Marketing: It’s no secret that content creation is one of the most important factors for the success of marketing a business. Without content, customers won’t be able to learn about or engage with your brand. Content can look like educational blog posts, infographics, or webinars. Really anything that individuals can use to find information that is relevant to them.
Digital marketing is continuously evolving which makes it even more crucial for today’s small business owners to keep up. With Abundant Marketing, we can work with you to build your marketing plan without having to break the bank. If you’re interested in a FREE strategy session, click here. We would love to learn more about your business and how we can help.