At Abundant Marketing, we are very passionate about serving small businesses. And, in small businesses, problems arise. Marketing problems could arise from not consistently marketing or a marketing campaign failing. However, there are a variety of problems we can help a small business owner solve:
Please remember, a business could experience numerous problems and these are not absolute solutions to all individual problems. These are only suggested solutions that we have seen work with clients in the past.
Social media ads or Google adwords can be a great solution for B2C (business to consumer) businesses, but we would suggest an aggressive campaign for a B2B (business to business) business.
We have two ways to solve this problem:
- We can update a website for you either remotely or in-person.
- We can teach you how to update your own website.
We can help with that! We start by making sure that all of the basics are set up correctly. After that, we need to work at communicating to Google (and the other search engines) what keywords you would like to be ranking for. We typically use blog posts to accomplish this.
This is a common marketing problem that we hear almost daily. Sometimes, this is caused by the way the website is laid out and how users are navigating it which can be solved with website edits.
The search engine’s algorithms are written to desire new content being added to the website on a regular basis. The more regular content is added, the more traffic the company gets. So, we solve this problem with regular blog posts and website updates.
There are a lot of factors that impact marketing and one could definitely be location. But, if location is not the issue, it could be that individuals are comfortable enough to make a purchase yet. So, collect their contact information and add them to a monthly newsletter list to all them to get more comfortable.
This problem heavily relies on the business’s website. For all clients who want to rank higher in any search engine, and thus need SEO services, we start with blog posts. We will suggest a certain number of blog posts per month based on the client’s budget and their timeline for the project. If there is a really aggressive SEO need, we will add in additional services like Google+ posts.
Small businesses who sell to their customers on a regular basis, such as boutiques or restaurants, need to stay connected with their customers in order to keep sales coming in. For these businesses, we suggest a regular newsletter.
Depending on the type of client the business is targeting, social media is a great solution to this problem! We even have a social media package named awareness to solve this specific problem!
We use email to solve this problem! We can create a system where the business owner can send a list of clients they served that month and we can request a client review, in a non-aggressive method. Additionally, we ensure that the customers that were asked to write a review and completed the process will not be asked over and over again.
Let Us Solve Your Marketing Problems
We understand that every business is unique and every problem is unique. That is why our team creates personalized marketing plans based on specific businesses’ challenges.
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