For a small business, the key to getting more clientele is by having a plan. The plan does not have to be extravagant; in fact, it is simple. Abundant Marketing is a social media marketing company that will work with the small business owner to evaluate the best strategy for their business.
Here are Abundant Marketing’s Tips on How to Market Your Small Business:
- Introductions: If a small business owner meets a potential client or business collaboration, they should have an introductory speech that is succinct, but engaging. It should answer the following questions:
- Who is the business owner?
- What is the company’s purpose?
- When is the best time to meet?
- Where should the meeting be held?
- Why should the client seek further engagement with the small business?
- Networking: After mastering the introductory speech, try it out at networking events. Networking events do not necessarily have to be a conference with other businesses. Try to include volunteer events as well. Events that bring people of various audiences together are best because it extends the reach of the small business. Bring the business cards and the nametags and be ready to talk. Work on closing an interaction by detailing contact information and making a final impression. This is an easy way to gain small business referrals.
- Building an internet presence: Does the small business need to update their website or need a website altogether? If the last time a small business updated their website was over three years ago, it is time to update it and put relevant and current information on the page.
- Building a social media presence: Hiring a marketing company to handle the small business social media is helpful because it lets the business owner focus on everything else. The small business should work with the small business owner and find a solution that works best with them. Certain platforms work best for certain industries. Getting a start on getting referrals from their social media platforms and business webpage is important.
If your small business finds themselves in need of our social media marketing services, contact Abundant Marketing today and claim your free strategy session here. We are excited to get to know you and your business!