However big or small, businesses are always competing for new clients. When those leads turn into customers, some of them don’t stay customers for long. Through this process a few become more of a challenge than they let on in the beginning. This is 
what happens when a business chooses clients who are not in their target market. One of the most common problems we solve at Abundant Marketing is businesses struggling to find and retain clients. Before you can strategize on how to keep the good clients from walking out the door, you should learn how to avoid clients who aren’t the best fit for you.
Here are some ways that choosing the wrong clients can negatively affect your business.
- They take up too much time: There’s no shame in spending a little extra time and care on a client’s needs, but if a client is constantly demanding your attention and is keeping you away from other clients and tasks, then you may be dealing with an uphill battle.
- They bring and cause drama: They complain, they don’t communicate what they want, and they set unrealistic expectations, which leads to missed opportunities for both you and them. Skip the drama.
- They’re high maintenance and costly to replace: Because these clients aren’t in your target market, they may come to you with goals that are beyond your budget—or no goals at all, so you waste time and money to figure out what those needs are. Once the client is gone, you’ll have to spend even more money generating leads to find a new client to replace them.
The perfect customer doesn’t arrive at your doorstep. Instead of choosing just any client, define your target customer base so you can save time, money. Use your patience for the customers who deserve your business. At Abundant Marketing we are here to help you find the best clients in your target market today! Schedule a complimentary strategy session with us today!
