Instagram has so much more to offer to businesses than meets the eye. First, is way more than a photo sharing social media platform. Secondly, it is a general platform for small businesses to make a business profile. Business profiles offer small business owners the chance to access their Instagram insights. Instagram insights is a built in analytical tool that will allow you to track growth and business to follow interaction. Abundant Marketing has some Instagram tips for small business owners to help them gain business. 

3 tips for small business owners to gain business through Instagram:

  1. Tracking Monthly growth: It is important to track the amount of followers on an Instagram business profile over time. A good tip is to enter the amount of followers into a spreadsheet once a month, then determine how many you gained each month. With Instagram Insights it is possible to see who has seen the business profile, who has followed, and who has liked the photo. Understanding and tracking interaction is the basis of growing a business through Instagram.  
  2. Likes versus comments: For an Instagram user, liking a photo is quick and does not take much time or dedication. Most will keep scrolling after liking photos. A user that is interested and comments on a photo are the ones that are considered good leads. Additionally, when they take the extra effort to interact with the photo by commenting, they are showing an interest in the business. 
  3. Instagram to business website: Instagram could be used to help get traffic to your website! All social media platforms should have this purpose. Business profiles should have a link to their website in the bio. Finding out who has discovered the Instagram business profile and then actively finding the business’s website helps to detail the target audience. Instagram to business link clicks show that the platform is transferring into business growth. 

Instagram helps small businesses gain business through app user interaction. At Abundant Marketing we want to help business owners create a social media marketing plan that involves multiple social media platforms. This strategy will help grow and present your business with great light. Above all, every business has specific and unique needs that social media will almost always help heighten. We would love to sit down and talk about those goals. Claim your free strategy session to get started!