Feeling like your business isn’t doing well with social media marketing? When it comes to social media marketing, there are many things that could be limiting success. At Abundant Marketing, we want to help you create your perfect marketing plan. First it is important to understand what social media actions could be harming the ability to sell online. 

When growing social media marketing efforts, it is important to consider and avoid the following harmful, social media sins:

  1. Over Posting: Small business owners are wondering how many times a week they should post on social media sites. Consistency is key. Posting five times in one day each week is much less effective than posting one time each day in the week. The general rule of thumb with social media marketing is posting more than two times per day, on any platform. Avoid over posting as it may bother followers. Losing followers rapidly or not gaining new followers could be the result of over posting. 
  2. Over Promoting: The 80/20 rule is a great place to start when working on social media marketing. Keep in mind that this rule might not always apply perfectly. 80% of the time, posts should be something that benefits followers. This can include informing, entertaining or educating. The remaining 20% should be focused towards promoting products or services. Each brand and each company will not line up perfectly with this concept. The standard is not wrong, but it should be modified based on each individual and the businesses target audience
  3. Inappropriate Content: Inappropriate content can cause a setback in social media marketing. Whether it is personal photos, emotional responses to problems, or simply something negative about any industry. It will be destructive towards all of your social media marketing efforts. Remember, there are enough individuals online tearing down your business – don’t be one of them!

If you are struggling to make decisions with your social media marketing, develop your small businesses marketing strategy or feel like you are succeeding in the 3 areas above but still seeing no response. It’s time to get back to the drawing board and Abundant Marketing will help! It is crucial to set goals and understand how to meet them. We love taking opportunities to learn more about your marketing efforts and getting to know your business. Schedule a free consultation where we can discuss new social media strategies and how to successfully market your business further!