Being a Raleigh small business owner can be extremely tough. It seems like at every turn, there is another crucial decision to make about the business. With these decisions, our businesses can end up in a rut that we need marketing to fix.
As the owner of Abundant Marketing, a Raleigh marketing company, I understand that these decisions can lead to a few specific problems. Also, as the owner of a Raleigh marketing company, I understand how to get small businesses out of these ruts.
3 common small business marketing problems and the way to fix them are:
- Lack of Awareness: Many of my customers believe their families and friends know about their businesses, but no one else. Many Raleigh businesses that struggle with awareness are in obscure retail or office spaces. One of the quickest solutions to lack of business awareness is regular social media posts split between two platforms. Splitting social media posts and increasing their frequency will increase the reach of the business information; thus, adding awareness of the business.
- Not Enough Sales: This is a common problem for new small businesses. I suggest evaluating the business’s website first and, if there are no problems, start with social media ads. Specifically, we use Facebook ads at Abundant Marketing. Social media ads will help reach individuals who haven’t heard of the business before; thus, increasing sales.
- Not on the First Page of Google: This is a very common problem, but typically, it is very fixable. When a customer struggles with Google ranking, we suggest a weekly blog post on their website packed with their keywords. In addition, we suggest a minimum of a weekly Google+ post. This will tell Google what the business should be coming up for in search, which will increase searching ranking.
These are just a few problems that small businesses and Raleigh startup businesses encounter. We guarantee no results because businesses can vary drastically based on competitors and industries. If these are some of the problems occurring in your Raleigh small business, grab a time to sit down with our team to learn more about booking a complimentary strategy session.