As the Covid-19 virus hits the United States, small businesses are seeing the need to move online and there are many Raleigh web designers ready to help! There is now a value to online shopping where, in the past, selling online seemed like an option.
As a web designer in Raleigh NC, one thing we have seen help the most is focusing on a small business website. When a website designer creates a website that brings in new leads and thus, new business, it can grow the business quickly.
This is a great time to bring our team of Raleigh web designers in, evaluate the business’s current website on the criteria below, and have a successful season.
3 criteria used by Raleigh website designers to evaluate the performance of your website are:
- Building Platform: Each website software performs differently. The healthiest websites are built on Content Data Management Systems (CMS) such as WordPress or Treepl. The website builders, such as Shopify, Squarespace, or Wix, are not easily understood by search engines.
- Age of the Website: If a website is not updated on a regular basis, the business will be penalized by the search engines. So, if a website is two years old and has never had new content added, it is costing the business quite a bit of traffic (which correlates to revenue).
- Call-to-Action: Most website views come via a mobile device. Therefore, it is important to make content incredibly clear with an easy call-to-action because a user’s attention span is shorter on a mobile device than on a laptop.
When we meet with a business, before pushing a new website, we review their existing website. We want to make sure a website is easy for a potential client to use as well as effective at converting leads.
If you want to sit down and review your website, set up a complimentary consultation now.