Businesses have so many great tools they can use to market themselves online. These can include social media tools, having an up to date website, email campaigns, etc. At Abundant Marketing, we offer a great variety of content creation marketing, including this underutilized but powerful tool. Blog posts! Blog posts can be highly beneficial to all types of businesses. It helps small businesses, in particular, build their customer base and gain more following online. 

Here are 3 reasons why you should be writing blogs for your business:

  1. It can help to develop content for all of your social media platforms: Blog posts should not be limited to just on your website. Your blog posts could be linked to and posted on every social media platform that your business is active on. Creating blog posts not only gives you content for your website but content for Facebook, Twitter, LinkedIn, etc. Use these posts to gain ground and show customers you are active in your industry.
  2. Having a business blog helps you share your expertise: If a customer is hesitant to request services and they come across your blog, they might choose to use your services when they see that you’re knowledgeable about what you do. By sharing your expertise through blog posts, you show anyone who comes across your website that you can be a leader in your field, and a reliable source. 
  3. It gives your business a voice: The voice of your blog posts is essentially the voice of your business. Businesses both small and large can utilize blog posts because it makes the business seem more personable. It gives customers a feel for how your business functions, the culture of you and your co-workers, and how they will be treated if they were to use your services.

These are just a few of the reasons why blogging can be beneficial to your business. Blogging is a valuable tool that allows for businesses to engage with their customers in a less intimidating way. In addition, blogging creates endless opportunities for your business and is a great gain for brand awareness. If you haven’t tried blogging, we highly recommend that you start now! At Abundant Marketing we will be happy to assist you. Schedule a free strategy session to get started.