When it comes to hiring business consultants, it feels like consultants set a goal to make their information confusing and ambiguous. Digital marketing agencies can be the worst offenders. It leaves so many small business owners wondering what “internet marketing” really is. At Abundant Marketing, we love to make these terms less confusing. So, let’s break down what internet marketing is.
4 types of marketing that is part of the internet marketing umbrella are:
- Websites: This type of marketing is the cornerstone of internet marketing. The goal of all internet marketing is to send prospects to your website and get to know you more.
- Social Media: Internet marketing is such a broad umbrella. Social media includes posting across all platforms (such as Facebook, Instagram, LinkedIn, Twitter, etc) in order to help develop new clients. This is a great, cost effective place for small businesses to start their marketing.
- SEO: SEO stands for Search Engine Optimization and it is the most commonly referred to aspect of internet marketing. The purpose of Search Engine Optimization is to learn to speak the search engines languages to rank higher when potential customers search for your business.
- Pay-per-Click: Pay-per-Click absolutely falls under the internet marketing umbrella. Pay-per-click can be Google Adwords or Social Media ads. These are typically marketing campaigns we suggest implementing once a business has started growing.
There are so many small marketing services that can fall under internet marketing, but this is a good overarching list. If you are interested in learning about how these internet marketing campaigns can fit in your business, let’s set up a free strategy session now! We are passionate about local small businesses, so we are excited to get to know you and your business!
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