The average marketing company in the Triangle costs a small business between $1,000 and $1,500 per month. To get an entry level marketing employee, it would cost about $2,500 per month. Because of the high price of marketing agencies, it can lead to small businesses getting creative on who they hire to market their business. At Abundant Marketing, we understand that small 
businesses need a marketing solution that won’t break the bank and that’s why we have services that start as low at $50. But, we have seen many small businesses lean on family members to help them with their marketing.
3 negative effects that a small business may experience when a family member handles their marketing is:
- Loss of Business: Every business needs a consistent marketing plan. There needs to be marketing actions being taken each and every day. When a family member is learning marketing, there are lapses in these plans. A lapse in marketing will lead to a loss in business.
- Higher Cost of Marketing: When a family member is learning to market a business, there are going to be mistakes. This mistake could be something small like spending too much on a Facebook ad. Things like this could also range to larger issues like forgetting that Google Adwords is running.
- Family Issues: When a family member is learning and making mistakes as they learn, this can lead to a tumultuous family relationship. Arguments and missteps must be expected when a family is helping with marketing.
We have seen the negative impacts of revenue loss in businesses. It is so hard to come back from. We do not suggest hiring a family member to handle marketing instead of a marketing agency. We have seen the importance of being consistent with marketing and not taking breaks when too much business comes in. If you have questions about Abundant Marketing’s services and want to set up a free strategy session to have your marketing review, please reach out to us now!