Likes. Followers. Views. Impressions.These numbers can tell you something about your marketing, but they don’t always tell you whether it’s actually helping your business grow.
Instead of focusing on every available statistic, pay attention to what you should be measuring in your marketing that connects to your business goals.
Website Traffic
Are people visiting your website, and how are they getting there?
Tracking website traffic can help you understand whether people are finding you through search engines, social media, email campaigns, advertising, or other sources.
Leads and Inquiries
One of the most important questions to ask is simple: Is your marketing generating potential customers?
Track contact form submissions, phone calls, appointment requests, quote requests, email inquiries, and other actions that indicate someone is interested in your business.
Conversions
A conversion happens when someone takes the action you want them to take.
Depending on your business, that could mean making a purchase, booking an appointment, requesting a consultation, downloading a resource, or signing up for an email list.
Email Engagement
If email marketing is part of your strategy, look at open rates, clicks, website visits, and conversions from your campaigns.
These numbers can help you understand what topics and offers are getting your audience’s attention.
Social Media Engagement
Likes still have value, but look deeper.
Shares, comments, saves, link clicks, direct messages, and website visits can provide a better picture of whether your social media content is encouraging people to take action.
Focus on What Moves Your Business Forward
You don’t need to track dozens of numbers every month. Start with a few metrics that directly connect to your goals and use what you learn to improve your strategy.
Abundant Marketing can help you make sense of your marketing efforts so you can focus your time and resources on the strategies that help move your business forward.
