COVID-19 has brought some of the most unprecedented times to us. Around Abundant Marketing, we are seeing business owners are adapting in ways they never thought they would have to. To begin navigating these uncertain times, here’s some of the facts.
The CDC has a set of guidelines that are in place to slow the spread of this disease. For places like salons, storefront retail, and restaurants this is going to hit hard. Companies are being forced into tough spots every day. With each day bringing new trials, there are ways to stay afloat in uncertain times.
3 Easy Ways to Market Any Business During a Down Economy Are:
1. Change and Pivot: Every day there are going to be updates in regard to where and when things will be moving forward in returning to normal. Being able to adapt will show consumers they can trust the business to fulfill needs. Remember that times are uncertain for them as well.
2. Find a Way to Safely Market and Sell Products and Services: This is not the time to bring on the new line. The concept of diversification does not always mean different. Focus on the business that has been built. Keep focusing on the original ideas that were placed at the beginning of the business and avoid wasting time and money. There are ways to be different from competitors without diversifying the business.
3. Be active to let people know you are still there! Use this recess to build up presence on social media. There are no longer any more excuses. Keep customers up to date by sharing how the business is taking precautions though COVID-19 and ways adaptations are being taken to help make the customer experience at its peak. The key is to focus on customer service. Identify needs and meet them. Keep already loyal customers as opposed to spending money on finding a new client base.
There are so many resources available to businesses in uncertain times. Use them! Our team at Abundant Marketing would love to be one of those resources for you.