Twitter. Instagram. Facebook. All of the social media platforms can be so overwhelming. So, which platforms should be posted on? And what should a post look like? The answer is: every post needs a high-quality image or visual.
Not only is social media an integral part of many people’s lives – it’s important to marketing. New research shows that including visuals in social media posts can lead to success!
3 pieces of key research that show why businesses should include high-quality visuals in social media posts are:
- Visuals Reinforce Marketing Messages: An individual is more likely to recall information from a source if that source was an image (Brainrules.net). Further still, individuals were likely to only remember 10% of heard information three days after it was consumed, as opposed to individuals being able to recall 65% of information seen in a picture.
- Marketers Struggle to Produce Engaging Visuals. 61% of social media users find visual content was “absolutely necessary” and 32% stated that it was “very important,” according to a study by Vennage. However, producing successful visual content can be tricky. Different types of visuals have different rates of success – infographics tend to receive the most attention, whereas stock photos and memes tend to draw less.
- Videos are Great: Video is growing! According to Livestream, Facebook Live draws in 78% of online audiences. Despite video’s popularity, only 15% of online marketers incorporate videos in their posts.
Having a hard time incorporating visual content? Or maybe you want to include a live video in a post, but don’t know how to? Using visual content in social media posts is by far one of the best things that a company can do for their marketing campaign. At Abundant Marketing in Cary, we can help you do so. So, reach out to us today to learn more!