Twitter is a great social media platform for small businesses in Durham to grow their business. With more followers, the Durham business creates community awareness. More small business owners should take advantage of Twitter because it offers them a variety of benefits. Twitter can seem that is all about the amount of followers, but there are different ways that the social media platform can help a Durham business grow.
4 ways Twitter can help Durham small businesses grow are:
- Tweet links: Crafting tweets that occur throughout the day/week to generate anticipation of the product or service helps to create a schedule. This helps the business to gain the interest of various users and the interaction of current followers. Also, tweeting links that not only give information, but link back to the Durham small business’s website increases web traffic.
- Tweet images: Tweets that are short and to the point are great, but they can sometimes go unnoticed. Images help these tweets stand out and grab the user’s attention. These images should be high quality and high resolution to designate the professionalism of the business. Furthermore, images can include flyers to promote the next event or special discounts that are for a specific day or monthly promotion.
- Hashtags: Small businesses in Durham should take advantage of using hashtags in their tweets. People can search these hashtags to find the business and then follow the business. The number of hashtags should not inhibit the reader from understanding the tweet. A good rule is to have 1 to 3 hashtags as well as good grammar and relevant content in every tweet.
- Followers: People who follow the business and are not followed by the business originally means that word is spreading about the Durham business. Also, these followers whether they are a different business in the area or a social media influencer can make for good referral partners. Generating more awareness of the business’s services, its location, and its website can transfer into clients.
Twitter is a platform that links to various apps, websites, and Twitter users, which can help Durham small businesses grow. Abundant Marketing can help Durham small business owners create a social media marketing plan that not only uses Twitter, but other platforms as well. For more information, call (919) 379-5790.