A marketing campaign can look much different depending on the size of the business. If one thing works for a small business, it might not work for a bigger business and vice versa.
When doing marketing research to create a plan to do business marketing it is important to take size into consideration. There are a lot of ways to market a small business, especially in a season when business slows down. Mastering a few different marketing campaign ideas can help grow a business. Developing these ideas can create a very successful marketing plan for a larger business.
4 easy marketing campaigns, or areas of marketing campaigns, that a slow season is a great time to improve are:
- Unique selling proposition: This is by far the most important one. Who’s going to buy something that they don’t need? Explain why customers need it, how it will help them, fix a problem they are having.
- Business Cards: This aspect can also change small business. What is a business without business cards? Having business cards can only better the image of a company by making it look more professional.
- Elevator Pitch: An elevator pitch can change a salesperson. Going from email to an elevator pitch can create a face for a company. This creates a personal feeling for customers and creates an interest in a company.
- Client Appreciation Program: This one is also extremely important. Having repeat business is how a business succeeds. Make sure customers want to come back. Having a good incentive or appreciation can easily create repeat business.
At Abundant Marketing, not only do we help create new and improved business accessories (pamphlets, websites, brochures, business cards, etc.). We also help work on elevator pitches and can increase public speaking ability or even presentation quality.
If you need help in any of these areas, please don’t hesitate to let us know where you are struggling by visiting the problems we solve resource.