Google Analytics is such a cool tool for a small business owner to use. It can tell a small business owner so many crucial pieces of information that will help them evaluate their marketing.
However, many of our small business owners we help at Abundant Marketing will say that Google Analytics is too confusing. Therefore, we want to break down a few things everyone should be looking for.
3 key pieces of information to review regularly in Google Analytics are:
- Website Traffic: On average, 2.35% of all website traffic should convert into a potential client (this is a minimum goal.) Therefore, it is important to look at the traffic and measure if you are below, at, or above the average conversion rate. For example, if 100 people visit a website this month and 5 ask for more information, that is a 5% conversion rate and above the standard. This is a good sign that the website is healthy and easy-to-use.
- Acquisition: It is important to know where your website traffic is coming from and thus, what the best marketing channels are for attracting traffic to the website.
- Location: We always tell clients to look at where people who are visiting the website are coming from. It can give great insights to what areas need the business most as well as help with more targeted marketing campaigns like Facebook ads or direct mail campaigns.
This is a high-level overview of Google Analytics. If you would like to see a video of this information, watch our recent Facebook live here.
Or, if you would like to sit down with one of our team members and review your Google Analytics data (as well as what that means for your business,) set up a free consultation now.