The summertime can be incredibly tough on small business. Many of their customers head out to a vacation leaving them with a smaller pool of prospects. As a web designer in Raleigh NC, one thing we have seen help the most is focusing on revewing websites. When web designers create a website that brings in new leads and thus, new business, it can grow the business quickly.
This is a great time to bring our team of Raleigh web designers in, evaluate the business’s current website on the criteria below, and have a successful summer.
3 criteria used by Raleigh website designers to evaluate the performance of your website are:
- Building Platform: Each website software performs differently. The healthiest websites are built on Content Data Management Systems (CMS) such as WordPress or Treepl. The website builders, such as Shopify, SquareSpace, or Wix, are not easily understood by search engines.
- Age of the Website: If a website is not updated on a regular basis, the business will be penalized by the search engines. For websites older than 2 years old, it is costing the business quite a bit of traffic. Less website traffic means fewer contacts and thus, less revenue.
- Call-to-Action: Most website views come via a mobile device. Therefore, it is important to make content incredibly clear with an easy call-to-action because a user’s attention span is shorter on a mobile device than on a laptop.
When we meet with a business, before pushing a new website, we review their existing website. We want to make sure a website is easy for a potential client. But, it should also be effective at converting leads.
If you want to sit down and review your website, set up a complimentary consultation now.