When it comes to a small business, marketing budgets are tight. And that’s okay! It is important for a small business owner to make their money go as far as possible – whether they are using a marketing agency or not. Due to this marketing problem, our team at Abundant Marketing in Cary focuses on helping business owners do the most with their marketing campaigns by choosing the best digital marketing campaigns. One of the biggest questions we get asked is: Facebook ads or Google Adwords? Which should I be using?

A few items to consider when deciding between running Facebook ads versus running Google ads are:

  1. Monthly Budget: Most Google Adwords experts would suggest starting with a $1500/month budget for Adwords. However, Facebook can typically start around $30/month. Therefore, the price point typically leads most business owners over to Facebook.
  2. Information Available: Every business owner has a different level of knowledge and comfort when it comes to digital marketing. Do you have access to a list of your best keywords? Then, Google Adwords may be a great fit! If not, everyone knows their best target audience. So, Facebook would be a good fit.
  3. Marketing Goals: Are your goals to grow quickly? Or are you looking for steady growth over time? Facebook ads do a great job of bringing in leads quickly and consistently. But, sometimes, that isn’t a good fit for a small business.

Do you have more questions on how this applies specifically to your business? It can vary from industry to industry. We would love to sit down with you, review your marketing strategies, and help you make the decision on what types of ads are best for your business. Take a moment now to set up a free strategy session now.