When it comes to hiring business consultants in Raleigh, it feels like consultants set a goal to make their information confusing and ambiguous. Digital marketing agencies can be the worst offenders. It leaves so many small business owners wondering what internet marketing is.Charlotte Marketing Strategy

As the owner of Abundant Marketing, I love to make these terms less confusing. So, let’s break down it down for all small business owners.

4 types of marketing that are part of the internet marketing umbrella are:

  1. Websites: Website is the cornerstone of internet marketing. The goal of all internet marketing is to send prospects to your website to decide if you are a good fit or not.
  2. Social Media: Social media falls under the umbrella of internet marketing. Social media includes posting across all platforms in order to help develop new clients. This is a great, cost-effective place for small businesses to start their marketing.
  3. SEO: SEO or Search Engine Optimization is the most commonly referred to as an aspect of internet marketing. Search Engine Optimization is learning to speak the search engines languages to rank higher.
  4. Pay-per-Click: Pay-per-Click absolutely falls under the internet marketing umbrella. Pay-per-click can be Google Adwords or Social Media Ads. These are typically marketing campaigns we suggest implementing once a business has started growing.

There are so many small marketing services that can fall under internet marketing, but this is a good overarching list. If you are interested in learning about how these internet marketing campaigns can fit in your business, let’s set up a strategy session now!