One of the most common questions we are asked around Abundant Marketing is what the most effective form of advertising is a small business. Around our offices, we treat this as a conditional marketing question because it is conditional on the type of business.
However, there are a few steps we take to answer this question for our clients.
4 steps of marketing campaigns a small business owner should consider in order to choose the most effective marketing for their business are:
- Website Check: Does the business have a healthy, performing website? Is it bringing in traffic and new leads for the business? A website acts as the centerpiece for all other marketing campaigns. So, for business owners that have no website or poor performing websites, a new website is the most effective advertising campaign.
- Social Media: Social media has made a shift and is now vital to all businesses. So, it is important to set up and post to Facebook and other social media channels. If your business is not doing this, this is a very effective form of advertising that will start to develop leads.
- Social Media Ads: If everything is set up correctly, then social media ads are great for most businesses! The cost is relatively low per lead developed. But, each business owner must know who their target market is and choose the right platform where their clients are active.
- Direct Mail Campaigns: A lot of businesses have stopped sending mail which means there is less competition in the mailbox… if you can set yourself apart. So, consider sending a handwritten note or a personalized envelope to help get more individuals to open the letter.
These are just a few campaigns we suggest, but there are a lot more options available if we know your business as well as your target audience. Take a moment to set up a free strategy session now to get suggestions specific to your business.