There are all sorts of things businesses can use to market themselves online including social media tools, having an up to date website, email campaigns, etc. However, there is one marketing tool that goes underutilized by most businesses. And that tool is the power of blog posts. Blog posts can be hugely beneficial to all types of businesses. It can help small businesses, in particular, build their customer base and gain more following online.
Here are 3 reasons why you should be writing blogs for your business:
- It can help develop marketing content for all of your social media platforms: Blog posts are not limited to being seen just on your website. Your blog posts can be linked to or even posted on every social media platform that your business is on. Creating blog posts not only gives you content for your website but content for Facebook, Twitter, LinkedIn, etc. All of those social media websites come with benefits of their own.
- Having a business blog helps you share your expertise: If a customer is hesitant to request your services and they come across your blog, they might choose to use your services when they see that you’re knowledgeable about what you do. By sharing your expertise through blog posts, you show anyone who comes across your website that you know what you’re talking about and can be of assistance to them. It also shows that you can be a leader in your field.
- It gives your business a voice: Businesses both small and large should utilize blog posts because it makes the business seem more personable. Instead of seeming like an intimidating business, it gives you a voice to allow you to come off the way that you want to come off. The voice of your blog posts is essentially the voice of your business. It gives customers a feel for how your business functions and how they may be treated if they were to use your services.