With so many resources readily available for authors, there’s never been a better time to be an author. However, that doesn’t mean it’s easy to become a bestselling author. It takes more than writing a book – it requires actively marketing the book.
At Abundant Marketing, we love helping small business with their marketing needs. We understand the challenges faced by small businesses and we’ve compiled these tips to help authors.
4 tips we suggest to our clients who are authors in order to help with marketing and gaining purchases are:
- Ask for reviews: Before making a purchase, most people check online reviews. Amazon has become a huge source of consumer feedback. When there are many options available, consumers often turn to other’s feedback. Therefore, it’s important to ask for reviews to build your online brand.
- Know your audience: A universal marketing tip is to know your audience, but it is especially true for authors. Know your reader’s age, gender, interests, social media preferences, favorite brands/stores, etc. The better you can identify your audience, the better you can target your marketing efforts toward them.
- Have a website: In the age of social media, it is still important to have a professional website. This is a place where the author is in complete control of the content.
- Engage: Create a social media presence and have discussions with your followers. Engage with them in a meaningful way. Keep in mind, quality is more important than quantity. In other words, don’t focus on getting the most “likes” but spend time creating a supportive community.
The team at Abundant Marketing can help with any of your marketing needs. Whether you’ve written many books or you’re just starting out, we are sure to have a marketing service that is right for you. Contact us today for a free consultation. We would be happy to help you.