Many market agencies in Cary use the term digital marketing. But, what is digital marketing? It is such a broadly used term for so many services.
As a digital marketing agency in Cary, Abundant Marketing likes to break down terms like digital marketing. We like to work with small businesses in Cary to learn more about their problems and business goals before suggesting any aspect of digital marketing for the business.
5 marketing services that are regularly included within the term of digital marketing are:
- Website Design: Websites sit at the center of all online, or digital, marketing. A website should be able to receive traffic coming in from outside sources such as social media, AdWords, and more.
- Social Media Marketing: Social media is the most commonly interchanged term with digital marketing. Social media marketing is developing relationships with potential clients through social media.
- Email Newsletters: Email newsletters are a common element in digital marketing. They are great tools to partner with other existing online marketing campaigns.
- Adwords and Pay-Per-Click Ads: Adwords and pay-per-click ads accelerate the process of bringing traffic into a website. They are great marketing tools for very specific types of businesses.
- Content Marketing: Content marketing is the process of adding new content to a website in order to communicate what keywords the website should rank for in the search engines. This is also an example of search engine optimization or search engine marketing.
There are more aspects of digital marketing, but these are some of the biggest elements. Are you wondering how you know what your business needs? The best way to know what digital marketing elements to use is to discuss the specific businesses’ marketing problems and its solutions.
Book a free, no-obligation consultation with our team today to discuss your businesses’ marketing problems and how to solve those marketing problems.