Small business marketing in Durham involves consistent reevaluation of marketing strategies. Boosting awareness and attention to a Durham small business involves brainstorming and executing various strategies while also communicating with the business’s needs. Abundant Marketing works with various small business owners on building a marketing plan that makes them stand out among their competition.
3 effective ways to stand out when marketing a small business are:
- Change up the content: Helping out the Durham small business owner with focusing their content is vital to the receptivity of the business. Website and social media content that is too general will only incur more competition. Adding specific keywords that are relevant to the area and the business’s focus will help the small business rank higher. Also, improving the website with updated logos, graphics, and readable content will help the business appeal to the current users.
- Check the status of a past client: It always good to check on the status of a past client to see if they can now resume services. Owning a small business, at times, has its financial strain. A small business should not cut off all marketing services, but rather pick a few that are doing the best in times of financial hardship. This still grows their business awareness while also bringing in more web and foot traffic.
- New focus means new logo: A new logo can re-brand a Durham small business that is focusing their specialties. It is a new beginning that can give new life to the business’s marketing plan. Logos that are functional and recognizable help the business stand out. Designing a logo that fits a business’s needs while also providing edits and suggestions will help the process go smoothly.
With our various business marketing packages, graphic & web design options, and public relations services, Abundant Marketing can help a Durham small business owner stand out among their competition. Contact us by calling (919) 379-5790.