Instagram is more than a photo sharing social media platform. It can be used as a platform for Durham small businesses to make a business profile as well. Business profiles offer small business owners the chance to access their Instagram Insights. Instagram also is a great platform for tracking business to follower interaction. Abundant Marketing has some Instagram tips for Durham small business owners to help them gain business.
3 tips for Durham small business owners to gain business through Instagram are:
- Monthly growth: It is important to track the amount of followers on an Instagram business profile over time. Remember to enter the amount of followers into a spreadsheet once a month. Then determine how many were gained each month. Also, with Instagram Insights it is possible to see who has seen the business profile, who has followed, and who has liked the photo. Understanding and tracking interaction is the basis of growing business through Instagram.
- Likes versus comments: For a Instagram user, liking a photo is quick and does not take much time. Most keep scrolling after liking photos. The ones that comment on a photo usually are the ones interested in the product or service and are good leads. When they take the extra effort to interact with the photo by commenting, they are showing a heightened interest in the Durham business.
- Instagram to business website: Business profiles should have a link to their website in the bio. Photos do not have the capability to link to websites, but the business profile bio can have the link inserted there. Finding out who has discovered the Instagram business profile and then actively found the Durham business’s website helps to detail the target audience. Instagram to Durham business link clicks show that the platform is transferring into business growth.
Instagram helps Durham small businesses gain business through app user interaction. Abundant Marketing helps Durham small businesses with social media marketing that involves multiple social media platforms. To inquire about our social media marketing packages, call (919) 379-5790.