Writing blogs helps small businesses grow because the blogs are packed with informational content and keywords that increase the search engine optimization, SEO, of the company. Abundant Marketing has a formula for writing blogs that has helped small businesses gain web traffic. Learning how to write a blog post is all about the format of the post’s content.
6 small business tips for how to write a business blog are:
- Picking a title: The blog title is incredibly important because it is how the blog will be recognized by search engines. Usually a primary keyword is in the title that is used elsewhere in the blog post’s content. The title also exposes the overall theme of the blog post and should grab the reader’s attention.
- Avoiding colloquial phrases: The blog post’s content should read easily and should appeal to all readers. Idioms in small business blog posts may cause a miscommunication of the theme and
- a sense of informality. Small businesses should keep the blog post’s language simple yet informative.
- Choosing Keywords: When creating content for the blog post, remember to include keywords throughout the piece. Finding the right balance of keywords is vital to the success of a blog post. Too many keywords can decrease the readability of the piece and too less could cause the blog post to decrease in searches too quickly.
- Adding Hyperlinks: Hyperlinking the website of the small business helps the readers become aware of their services. Also, hyperlinking instructional guides that influence or support the blog theme also helps the reader gain more information.
- Inserting a Photo: Photos decrease the intimidation of reading a lengthy blog post. Also, photos break up the piece and are pleasing to the eye. The photo used should be relevant to the content as well.
- Selecting Tags: Tags are how search engines categorize the blog post for searches. Tags may also can be the same as keywords. They may be specific such as inserting the location of the small business.
For more information on how to increase a SEO for a Raleigh small business through blog posts, contact Abundant Marketing by calling (919) 379-5790 or through our website: http://abundantmarketingsm.com/.